- SRAX’s Sequire platform connects public companies with investors using big data analytics
- Sequire’s user base has grown to 91 public companies, one million active investors and traders
- Sequire sales exceeded $2.5 million in Q2 2020, $4 million expected for Q3 2020
- SRAX entered into $13 million definitive securities purchase agreement to fund Sequire’s rapid expansion
It’s no longer a trade secret: Big data analytics are critical for success across almost every industry and particularly important for consumer-focused businesses looking to dial in their marketing efforts. The investment industry is no exception, and Sequire, a data analytics platform powered by SRAX (NASDAQ: SRAX), gives public companies an edge by providing the tools needed to monitor the activities of both retail and institutional investors while providing the critical data needed to successfully activate media campaigns, engaging current shareholders and attracting new investment.
Since its 2019 inception, SRAX has grown rapidly, recently passing a significant milestone where its user base exceeded over 1 million active investors and traders across 91 public companies – more than double the 500,000 users boasted by the platform in July (http://ibn.fm/4aq0Q). More users translates into better data: As the user base grows, the data provided to and processed by the platform translates into higher-quality intelligence that users can unlock via the platform’s tools and features.
“We are creating a community of public company executives that are taking back their data. For too long these leaders have relied on subpar data to make important capital market decisions,” said SRAX founder and CEO Christopher Miglino (http://ibn.fm/GZOgL). “Our clients have seen notable results from Sequire and our marketing services, and the more companies that join in our mission, the better the platform gets at identifying and securing investors. The retail investor is becoming a bigger part of the cap table and we have mastered the connection between trading platforms such as Robinhood and the public issuer, just as these platforms attempt to become less transparent.”
Along with its rapid user adoption, Sequire has seen massive success so far in 2020 with revenue growth of 29% YoY for Q2 2020, fueling the company’s decision to enter into a definitive securities purchase agreement for the purchase and sale of $13 million senior secured convertible debentures intended to fund Sequire’s rapid expansion (http://ibn.fm/mIMF1).
“We announced a capital raise of $13 million, which we will use in part to fund the rapid expansion of Sequire,” noted Miglino in recent statements. “Our clients have seen notable results from the platform and its related services. We’ve also seen a significant increase in the number of clients on the platform with Q2 sales hitting over $2.5 million and an additional $3 million in the pipeline, with a very high probability of closing in Q3.”
Along with Sequire, SRAX delivers a suite of specialized tools for other industries, delivering a digital competitive advantage for brands in the CPG, luxury goods and lifestyle verticals. As the business landscape becomes increasingly more competitive, SRAX gives businesses a much-needed advantage by providing data analytics solutions that reveal core consumers and their characteristics across various marketing channels.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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