- In an age where investors are inundated with information and companies struggle to engage investors, SRAX provides an innovative platform for both, complete with due diligence tools, a large investor community and events
- SRAX expects full-year 2022 revenue of $46-$48 million, up 46%-52% over unaudited 2021 revenue
Keeping investors’ attention has historically been hard, but it’s even more difficult today. As we entered the digital age and the flood of information becomes readily available, like the emergence of social media, prevalence of Reg As, and multitude of websites peddling more pump than fact, means keeping investor’s attention is even harder. Squaring the circle for both investors and companies, SRAX (NASDAQ: SRAX) developed and acquired a portfolio of products that maximizes engagement for durable corporate and brand awareness, while delivering transparent insight into companies for investors to perform due diligence.
In short, the long-standing dynamic for how investors digest information has changed and that means companies must adapt accordingly. The days of long-winded PowerPoints and keynotes aren’t what investors want anymore. Crisp, precise presentations that provide clarity in a matter of minutes with an opportunity for a deeper dive is the new normal.
SRAX is bringing these capabilities to companies and using the power of big data to back it up. Judging by revenue growth, the value is being recognized across the board.
SRAX takes a holistic approach to the investor space with its Sequire platform, beginning by helping companies understand and evaluate their current shareholder base. From there, Sequire uses the power of big data analytics to identify trends and devise strategies to retain existing (and acquire more) shareholders. This is accomplished in part by using the innovative tech to track investors’ buying and selling behaviors, subsequently using those insights to engage investors across various marketing channels through highly targeted campaigns.
SRAX offers a host of other products that complement the Sequire platform, including conference platforms (brick-and-mortar and digital), education and tools (masterclasses, tools, blogs, circles, subcommunities), networking (an investor community of 9+ million retail and institutional investors), and a community newsletter. In other words, everything that investors look for and public companies need, all in one package.
After a covid-inspired pause to in-person conferences in 2020 and early 2021, conference center doors began re-opening late in 2021 and are back in full swing in 2022. That’s good news for the thousands of companies and people that attend LD Micro Conferences, the premier events for small- and micro-cap investors. LD Micro began as a newsletter in 2006 with the sole purpose of being an independent resource to the microcap world, blossoming into the pre-eminent event platform in the space before being acquired by SRAX in September 2020.
After nearly two years of virtual events, the LD Micro Conference welcomed back investors and presenters with an in-person event at the Luxe Sunset Bel Air in October 2021 that combined physical and virtual elements to form a truly unique experience whether investors attended in person or not. Which is later accompanied by the LD Micro Invitational held later this year, said to be located in Los Angeles from June 7th – 9th, with both in-person or virtual components.
According to SRAX management, 2022 is set up to be a transformational year after a solid 2021 in the face of the coronavirus pandemic. For the first quarter of 2022, the fintech company expects revenue of $11.5 million, up 111% versus the year prior quarter. The growth trend is expected to continue, with SRAX providing full year 2022 revenue guidance in the range of $46-$48 million, a rise between 46%-52% over 2021 unaudited revenue.
For more information on SRAX Inc., visit www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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